Our client was let down by their existing supplier so we were given 5 days to cost engineer a product and deliver 15 new stands into 7 new stores the day before they opened for business.
We needed to deconstruct the existing unit without a sample and reconstruct it to achieve the following:
1. Reduction of material
2. Reduce the number of manufacturing processes
3. Simplify final assembly
4. Reduce the cost to our client
Even with the time constraints we managed to complete a full redesign of the display tower complete with a special base that required metal spinning and a CNC routed PETG plastic header.
The cost saving to the client was in excess of £50.00 per unit and we have supplied over 100 units since May.